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Custom Exhibit Tips

Try these ideas for using your custom exhibit:

  • Here's an article on Custom Rental Trade Show Exhibits. Read helpful tips on choosing a supplier of custom rental exhibits.

  • Custom Trade Show Booth Design Tips shows you how to incorporate elements such as color, movement, light, sound, and fragrance that make your booth more effective.

  • Use the highest quality pen you can afford for writing up orders, taking notes, handing to customers to sign their order, etc. It's a subtle sign of quality that affects customers' perception of your business, and goes with the ambience of a custom booth.

  • If you're conducting a drawing for a contest or prize at your trade show booth, place the "fish bowl" of drawing entries at the back of your booth. This helps to eliminate unqualified participants from joining the drawing, since "lookie-loos" are unlikely to travel that far into your display. After all, your reason for holding the contest is to gather names and contact info for qualified prospects, not just to give something away. You can also require that your contest entry forms be filled out completely to be eligible for winning.

  • Studies show that over three-fourths of trade show attendees are there to find out the latest styles and trends in their industry. What can your exhibit provide that will help potential customers feel your business is on the cutting edge? How can you customize your visitors' experience?

  • One of the most expensive elements of a custom exhibit is rush charges. Last-minute graphics, signs, overnight shipping, and other eleventh-hour activities are a huge and unnecessary drain on your trade show budget. Planning ahead can save your business a significant amount of money.


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Related articles and resources:

Learn how to turn all your trade shows and exhibitions into pure profit centers - Read "Trade Show Secrets", the ultimate trainer, guide, and checklist for more trade show sales with less effort.


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