Custom Trade Show Booth Designs

If you're considering a custom trade show booth, you have a huge array of options. Here are some tips to help you create an effective exhibit:

• Color

  Choose different colors than all the other exhibits. Many companies go with a "safe" businesslike blue color. It may be safe in some way, but it doesn't make any of them stand out. Be different - choose a radically different color for your display!

• Movement

  Catch exhibit attendees' eyes with something moving in your display. It may be a video presentation, a live human presentation, flags or streamers blowing in the breeze of a fan, something bouncing up and down, flashing or traveling lights, or a hologram. Whatever it is, it's an important way to capturing attention and directing potential customers to your custom trade show booth.

• Light

  Because most exhibit halls are harshly and brightly lit, your concern is not bright lights for your booth. Rather, you need to focus on accent lights to focus attention on specific areas of your exhibit. Consider spotlights, track lighting, strands of tube lights, colored lighting, flashing lights, and any other lighting that grabs attention and directs it to particular focal points in your custom trade show booth.

• Sound

  Without creating a disturbance that annoys your neighboring booths, you can use sound subtly to create a mood. Nature sounds, such as a jungle, rainforest, beach, mountain stream, etc. can draw people to you like an oasis. The same with any water sounds, such as you can achieve with an unobtrusive fountain or wall waterfall. Once inside your custom trade show booth, these subtle sounds can help isolate your visitors by blocking out the siren call of your competing booths.

• Fragrance

  If a particular aroma enhances the impression of your business, then incorporate it in your custom trade show booth. Chocolate, coffee, or vanilla scents can attract attendees to nearly any kind of food business. Pina colada fragrance sets the scene for suntan lotion and tropical clothing. If there's a scent that's related to your company, by all means find a way to incorporate it into your exhibit!

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Learn how to turn all your trade shows and exhibitions into pure profit centers - Read "Trade Show Secrets", the ultimate trainer, guide, and checklist for more trade show sales with less effort.