Custom Trade Show Exhibit: Brainstorming a Great Concept

A custom trade show exhibit can be a fabulous marketing tool if you have a good, original booth concept. Here are tips for brainstorming your ideal concept:

• Determine your central message or theme. This may be the major statement of your company's general marketing thrust, or something more precisely defined. This concept will be incorporated in every aspect of your booth and all related marketing activities.

• When choosing your concept, consider how it might allow for ways your prospective customers can participate in various aspects of your booth. Interaction is a key to creating a memorable custom trade show exhibit.

• A concept that stirs an emotional response - such as patriotism, love, nostalgia, fear of loss, etc. - is the most powerful type.

• Not all successful trade show booth concepts are grandiose or extreme. Something subtle or clever, or pleasantly surprising, can make for a very successful exhibit theme.

• Consider your target audience carefully and think of themes that appeal to their interests, serve their needs, or otherwise motivate them.

• You can tie your custom trade show exhibit theme into nearly all aspects of your display. Booth staffers' clothes, booth decorations, music, lighting, fragrances, etc. can all be chosen to express your overall concept.

• Above all, be original. Don't do a concept that's like anything you've seen before. Choose your theme based on what makes your company or product original.

• Once you brainstorm you ideal custom trade show exhibit concept, move on to brainstorming ways to make it inexpensive.

• Consider how you can express your exhibit theme into a tagline or brief sentence. Distill it into its most essential and most emotional expression. As you make design and technical decisions about your booth, work from that phrase.

• See how to save money on custom trade show exhibits.

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