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Tips for Custom Trade Show Exhibits
Custom trade show exhibits are unique booth displays that are designed for a specific client. Designers consult with clients ascertain their needs, products, and unique selling proposition, and then develop a display to fit those needs. See custom exhibit concepts for tips on brainstorming a successful trade show concept. Many designers use modular and lightweight systems that can be customized to provide a professional, high-end look at a reasonable price. Modular units have the additional advantage of being easy to store, ship, set up, and take down. They are an economical approach to a custom trade show booth. Development of a
Custom ExhibitDesigners use CAD technology to develop the exhibit concept before building it. After the client approves the design, the display components are fabricated by craftspeople. Full-service design companies work with the client to develop a comprehensive trade show booth design and presentation. Signs, literature, photography, graphic design, lighting, flooring, and other components of the custom display can be designed to create a unique and unified impression. Design firms even help with developing the presentation in a variety of media. Storage and project management services may also be included. Designers know that creativity is the key to being noticed at shows. Innovative, unique booth components can be expensive, but in some industries, they are a worthwhile expense. Ideas for Unique Display DesignsDisplay design firms provide a portfolio of exhibit images to help their clients develop ideas for their own custom displays. Once the project designer gets a feel for what the client is looking for, they can guide the development of the booth design to fit the company's needs and budget.
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