Interviewing Exhibit Display Companies

Exhibit display companies have a huge array of booth components to choose from. You can shop most efficiently and get the best deal for your needs by comparing suppliers and establishing a good relationship with the one you ultimately choose.

The more specific you are about what you're looking for and how you'll use it, the better display companies can assist you in your booth design. And if you're going to shell out for a trade show booth, that will help you get an exceptional design and value for your needs.

To help exhibit companies in designing and quoting your ideal booth at the ideal price, here's what you will need to communicate to them:

1. Your products or services. What do you sell, how much of it do you sell, and what marketing tactics do you use to sell it?

2. Your promotional goals. Plainly and concisely, what do you want to accomplish at the trade shows you're planning to attend? How do you intend to reach your audience, and what action do you want them to take?

3. Your target audience. Clearly define the people your product or service targets, and the size of your audience you expect to be in attendance at the shows you will do.

4. Challenges. What problems do you face in designing, producing, and marketing your products?

5. Your competition. Who are your main competitors, and what are their strengths and weaknesses? Will they be at the same shows?

6. Other agencies are you working with. Who is supplying your graphics and any other elements or services?

7. Sales and distribution. How do your sales and distribution channels function? How will leads be processed?

8. Your budget. How much do you plan to spend on your booth?

9. Expectations. What does your company expect from exhibit display companies regarding deadlines, communications, problems that arise, changes made during the project, etc.?

Addressing these issues with exhibit display companies as you interview them will help lead you to the right supplier with the right booth at the right price.

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