Jewelry Trade Show
Tips for Resellers

A jewelry trade show is one of the best ways a retail jeweler can purchase jewelry wholesale while making valuable business contacts within the industry. It's also a way to participate in workshops and learn new skills with respect to the jewelry industry itself.

Usually the best kind of show to attend is one that is open to members of the jewelry trade only. Normally, you'll find more genuine wholesalers at such an event. This particular show is typically organized with the intent of selling to the resale market versus directly to retail customers. Therefore, it's an excellent venue for you, as a reseller, to familiarize yourself with the various wholesalers, gather industry information, and thus become better educated in the trade’s practices.

Purchases at a jewelry trade show are usually placed with a minimum order requirement, based on the total amount of jewelry ordered or the overall amount of each item purchased. In addition, you’ll ordinarily place an order to be shipped at a later date rather than pay for your purchase and take it with you that day. 

In order to attend a jewelry trade show to shop for inventory, it’s a good idea to register before the day of the event. However, registration does not always guarantee admittance if you don’t possess the requisite documentation to get into the show.  

Make sure you’re carrying such items as a business license, resale permit, business cards, and picture identification. Without any one of these items, you may not be able to gain entry. Therefore, before attending the show, be certain to contact the show sponsor and ascertain what documentation is needed in order to be admitted and obtain a badge to gain entrance. To do otherwise defeats the whole purpose of attending a jewelry wholesale event. 

Thus, it’s important to remember several things before going to such a show:

• Keep in mind what dollar amount you can spend.
• As already stated, make sure you determine what documentation you’ll require to enter the show.
• Is the event open to the public as well or strictly limited to resale businesses? Generally, shows only open to the retail trade will not admit children.
• Make a list of what you need before you attend. Otherwise, the choices can almost be bewildering.
• Remember, each exhibitor sets his or her own minimum requirements with regards to purchases. If you can’t meet the minimum requirement, the transaction can’t be processed as a wholesale purchase as it typically violates state laws or the policies of the show.

Armed with the above information, you’re more likely to avoid the confusion that an event like a jewelry trade show can present to first-time buyers. You can research trends and connect with new vendors by attending such events, and make substantially lower-cost purchases for your retail business at the same time. 

Many jewelry trade show events sponsor classes, so you can learn to design and construct your own designer creations as well. It’s really a great opportunity for anyone who is interested in furthering their career in the jewelry business. 

Highly Recommended:

Ultimate Guide to Trade Show Profits - learn how to turn your trade shows into profit centers in any economy, including costly exhibitor mistakes to avoid.

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