Designing Portable Trade Show Booths

Portable trade show booths should be designed with an eye to meeting the company's goals for the expo. Here are some things to keep in mind for successful portable exhibits:

• Before finalizing a portable booth's design, go back over the goals you set for the event. Do any design changes go along with your overall plan for the show?

• If the goals have evolved over time as the project advanced, do they necessitate major or minor design changes? Be sure that if the goals have changed, there's a good reason for each modification.

• Exhibits may need to be completely redesigned if the goals have changed radically during the booth design phase.

• Be sure all structural requirements are adequately met to support the exhibit goals. There should be enough space for displays, storage, demonstrations, graphics, and visitor participation.

• Portable exhibits can be set up to accommodate nearly any traffic flow pattern. Be sure to optimize your layout for the traffic flow that best suits your goals.

• Before finalizing your design, determine whether any proposed changes will increase the cost of your exhibit. Sometimes small changes can result in greatly increased expenses, so be sure to analyze this carefully before committing to the display design.

• Portable displays should be, above all, easily moved and transported. Make sure the exhibit's design doesn't interfere with its portability.

• See these additional articles on getting the most from portable exhibits.

Return to top of Designing Portable Trade Show Booths.

Return to Portable Trade Show Display Features.

Return to Trade Show Booth Display home.

Learn how to turn all your trade shows and exhibitions into pure profit centers - Read "Trade Show Secrets", the ultimate trainer, guide, and checklist for more trade show sales with less effort.