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Portable Trade Show Displays
That Won't be Forgotten

Portable trade show displays are the ideal medium for giving your visitors a unique, total immersion experience. Here's how to do it:

Immerse Visitors in a Unique Experience

Make your exhibit memorable by engaging customers in a full experience, not just a passive sales pitch. People come to expos to find out what's new, so signs and literature aren't going to give the results that a deeper experience can.

Consider the ideal end-user of your product or service. What does he or she hope, wish for, or dream about? Now brainstorm ways to treat all five of their senses to an actualization of this dream.

Portable trade show displays can lend themselves very well to this type of experience, because of their flexibility. Connect with people's emotions and create a compelling mood.

Incorporate just one or two of your products in this total-immersion experience.

Color

Take advantage of the back walls of portable displays to wash your booth in the color that sets your mood. Consider a simple but powerful, all-one-color message.

For example, choose green only - but use a spectrum of greens. Incorporate soft sage, dependable olive, dreamy seafoam, and attention-grabbing lime as your booth's palette.

Thoughtful Trade Show Giveaways

What kinds of customer gifts fit in with the total experience you plan to give to your visitors? The best bet for a memorable gift after a "total immersion" experience in portable trade show displays is something personal. Not a "business-to-business" type of corporate gift, but something the visitor will use personally.


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Related articles and resources:

Learn how to turn all your trade shows and exhibitions into pure profit centers - Read "Trade Show Secrets", the ultimate trainer, guide, and checklist for more trade show sales with less effort.


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