Powerful
Table Top Trade Show Displays

Table top trade show displays can pack a punch despite their small size. Here's how to create a mini exhibit that does the job of a much larger one:

A good graphic message is the answer for powerful mini booths. And on a small exhibit, the key to effective graphics is to keep them brief and simple. They need to accomplish two goals:

1. Catch the attention and interest of likely customers.

2. Tell or enhance the story you're communicating about your product or service.

Working within the small parameters of a tabletop display presents an interesting challenge for your graphic message. The best approach is to emphasize one strong point. If you try to cover any more ground than that, you'll need a larger exhibit to express your message.

Plan your entire exhibit and presentation around communicating that one statement, and you'll create a powerful mini-booth for your business.

If possible, use a picture to communicate the message. That may seem challenging, but it's worth spending the effort and time to come up with the most intense visual image possible to convey the point you want to make. Pictures speak louder than words, especially in a crowded exhibit hall with signs everywhere.

Hiring a professional to create this image for you may be a worthwhile investment that will pay for itself many times over.

Don't waste precious space in a table top display with a big image of your company's logo. Your purpose is to convey your one strong point to passersby; your logo can be on other items in your booth - such as your table skirt, literature, business cards, etc.

Be careful to get any lettering in your graphic just the right size. Too-big lettering will take up space and overshadow the graphic image, reducing its impact; too-small lettering won't be read.

Although your exhibit is small, be sure to light it adequately. Without light, exhibits die in an expo hall.

Consider your color scheme carefully. Color can communicate a message as well as pictures and words.

Although table top displays present a challenge because of their small size, a well-thought-out graphic of a single powerful message can make them as effective as a much larger booth.

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