Trade Show Booth Displays

Trade show booth displays can benefit from a well-designed chart to help customers visualize a key benefit or feature of your product. A chart can be printed up as a large backdrop visual aid, or it can be included in your literature.

The key to creating charts that educate and persuade customers is to make them simple and understandable at a glance. An exhibition hall is filled with an overload of competing visual stimuli, and few if any customers will make an effort to understand a complicated chart or graph. So it's best to keep your charts neat, basic, and factual.

Here are some success tips for creating charts that inform without overwhelming:

A well-designed chart can be one of the most persuasive elements of your trade show booth displays and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can.

To make a great chart, you need to create a clear, compelling picture of the data that will call your customers to action. Your chart's message must be easy for them to understand without having to study it. Three of the most easily understood chart types for your trade show booth displays are:

1. Bar charts

   Bar charts are an excellent method of comparing groups of data. Each data group can consist of a single bar for simple comparisons, or multiple bars breaking information down into subcategories for more in-depth analysis.

   Bar charts are easy to interpret because most people are already familiar with seeing data in this format. You can use bar charts to emphasize the data represented by the tallest bar, the shortest bar, the overall trend of the bars, or a change in the bars caused by a certain variable.

2. Pie charts

   Pie charts are useful for showing percentages of a greater whole. In a pie chart, the entire pie represents the total data, and each "slice" represents data from a particular group within the whole. People like to look at pie charts and see the relative value of all the slices; this chart type is good for trade show booth displays.

   A pie chart is straightforward and easy to understand. It provides a clear visualization of the data class that represents the largest percentage of the whole (represented by the largest piece of the pie), and the relative value of each of the other data classes.

3. Line graphs (also called run charts)

   Line graphs show or compare trends, cycles, increases and decreases over time. Typically a line graph shows events on the y-axis affected by time on the x-axis. Often a line representing an average of the data charted is included as a reference point. Or multiple lines may be charted on a line graph, with each representing a different product or variable.

   Including line graphs in your trade show booth displays is a good way to show favorable trends or other positive increase.