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Trade Show Booth Rental
Design Ideas

Your trade show booth rental can be dressed up with a few inexpensive items to prevent a generic display look. Here are some design ideas:

Graphics

Bold, colorful vinyl banners and other graphics can be made very inexpensively, but they provide excitement, uniqueness, and focus to your exhibit.

Plants and Flowers

For a warm, inviting ambience, add a few plants or flowers to your trade show booth rental. Although you can usually rent them from the expo's equipment supplier, your cheapest bet will be a local florist; contact a florist in the city hosting the event and ask if they provide rentals or have currently discounted items.

High-quality silk or other artifical plants and flowers are the best choice since hot lights and the busy environment of the event can be hard on plants. Be sure any plants are out of the way of traffic and not hiding any part of your display.

Accessory Storage

Keep your trade show booth rental stylishly organized by providing decorative caddies to contain pens, premium gifts or other giveaways, and any other supplies you'll be using constantly during the show.

Be sure everyone in your booth understands the importance of keeping these items neat and tidy throughout the event.

If you use storage items themed to your business, so much the better: corral your pens in small flower pots if you're in the gardening business, in mugs if you're in the coffee or tea business; keep business cards in a toy farm vehicle if you're in an agricultural business, etc. You'll be memorable!

Furniture

You can have better, less expensive, and more stylish furniture in your trade show booth rental if you get it through a local-to-the-event furniture rental company.

The expo's equipment supplier will have a hard time beating the deal you can get locally, and if you go through the supplier your exhibit's furniture will look just like everyone else's.

If the show's management complains about your using an outside vendor, explain that the official equipment provider doesn't supply the furniture you need.

Wastebaskets and Lights

You'll have a bigger selection and lower prices on wastebaskets, lights, and extension cords for your trade show booth rental if you purchase them locally and donate them to a charity after the show. (Plus you can deduct the donation on your business' taxes.)

The show management will be happy to rent you these same items at much higher prices; but a quick trip to a local hardware or variety store can yield big savings on these items.


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Related articles and resources:

Learn how to turn all your trade shows and exhibitions into pure profit centers - Read "Trade Show Secrets", the ultimate trainer, guide, and checklist for more trade show sales with less effort.


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