Choosing a
Trade Show Display Company

A trade show display company can work closely with you to help you design and achieve a booth that suits your needs perfectly. Here are some tips for choosing your exhibit supplier:

Good communication is the key to winding up with a booth that fits your needs. Let your salesperson, display designer, or trade show booth supplier know:

1. What type of expos your booth will be used in, and your target audience. Also the volume of potential customers expected to be in attendance.

2. Details about your company. Be as specific as possible here, to be sure the exhibit supplier understands your business and its needs. Discuss your marketing plan, your products or services, your corporate culture, booth staff, logo, unique selling proposition, and anything else that affects your business' expo goals.

3. Equipment for your booth. Discuss with your display company rep what equipment you'll need in your booth, and how each piece will be used. Go over security needs, usability, electrical requirements, weight, dimensions, etc. If you can provide pictures of the equipment you'll be using, that will be even more helpful.

4. Presentations that will take place at your booth. The exhibit salesperson can help you design the perfect space for any presentations you'll be doing.

5. Storage requirements. Discuss how much storage space you'll need at your booth, and what types of items will need to be stored. Also when and how the stored items will be used, so the storage can be designed to be as convenient and efficient as possible.

6. Your exhibit budget. Be specific about your budget so the trade show display company can work within your price range. If you're concerned that revealing your pricing will lead to your being ripped off by the display supplier, you can let the salesperson or designer know that they are one of several trade show display companies you're interviewing. That way you're likely to get their best design for your price.

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