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Trade Show Display
Equipment Tips

Trade show display equipment is an area where a little planning can save you money and prevent theft.

You can rent nearly any of the equipment you'll need for your booth, or supply your own. Compare the cost and logistics of shipping your own versus the cost of renting, to find out which is solution is more practical for you.

Trade show display equipment may include:

  • lights
  • light poles and other lighting accessories
  • chairs
  • tables
  • table coverings
  • table skirt
  • plants / flowers
  • other booth decorations
  • carpeting
  • computer components
  • audiovisual elements
  • imprinter
  • pipe and drape for booth backdrop
  • wastebaskets
  • easels

For exhibits that include any expensive electronics that will be left overnight, it's a good idea to hire a security guard. The cost of an overnight guard will probably be far less than the cost of replacing the electronics.

And don't forget to insure your expensive equipment - if the venue doesn't provide insurance, then work with your business insurance company to secure adequate coverage ahead of time.

If your booth requires a lot of equipment, plan your exhibit layout around that fact. How do you want to use and display each piece of equipment, and how much access is needed for each? How should each piece be placed in relation to the others to create a logical flow of presentation and usability?

If you plan to rent your equipment and arrange for it to be delivered to you during booth setup, be sure to arrange for the rental as far in advance of the event as possible, and keep all paperwork confirming your rental agreement. Call to confirm your rental equuipment and its scheduled delivery time before leaving for the trade show.


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Related articles and resources:

Learn how to turn all your trade shows and exhibitions into pure profit centers - Read "Trade Show Secrets", the ultimate trainer, guide, and checklist for more trade show sales with less effort.


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