Trade Show Display Graphics
for a Small Budget

Trade show display graphics can be suited to a small budget more easily than you might think. An effective combination of writing, design, artwork, and printing can be achieved without spending big bucks if you approach this part of your exhibit creatively.

For inspiration, look through art magazines and graphic designers' websites. Pay attention to colors, themes, fonts, photography effects, moods, and messages communicated. How can the current style of each of these elements be used to communicate your company's message?

Having a good idea of what you do and do not want for your exhibit before you talk to a trade show display graphics firm will save you money.

One of the least expensive and most versatile display graphics is a vinyl banner.

Thanks to advances in digital printing your logo, message, or image can be printed directly onto flexible and extremely durable vinyl banners, of either indoor or outdoor grade.

You can get an extremely large vinyl banner custom printed at a rock-bottom price if you shop around. And your best deal may not be a local printer, since there are online digital printing services that do a high volume of trade show display graphic projects.

Another way you can save money with custom printed vinyl graphics is in artwork design. You can use your company's existing image files for your trade show graphics, your product packaging, your website, and your literature.

For maximum impact of your product and message, keep your trade show display graphics simple. Wild, nouveau signs might be hip and eye-catching, but if no one can tell what the product or message is, they are a waste of money because customers don't bother stopping by that booth.

Focus on communicating your message, with an updated trade show display graphic that resonates with your targeted customers.