A Trade Show Display Rental
Fits a Small Marketing Budget

A trade show display rental can go a long way toward reducing your event marketing budget. Leasing exhibit components is less costly than purchasing them, and if you rent your booth elements from a company located near your event, you can also save big on shipping.

To reduce costs further, be flexible when choosing an exhibit to rent. By staying open minded, you have a greater chance of finding a great deal than if you fixate on a specific type of display.

Vinyl banners can be made very inexpensively, yet with very high quality results. So keep in mind that you can cover any less than perfect rental displays with professional looking graphics.

Well before the show, brainstorm a list of ways to customize your trade show display rental for your business. To avoid having a generic looking booth, study trade show magazines and catalogs to see what's new in exhibit styles. Now put your own twist on the latest styles, suiting them to your own company's personality and products.

For maximum impact on your customers, it's better to spend less on the structural elements your booth rental and put more money into your graphics. People will notice and remember the visual image of your booth, not the elements that support your graphics. If possible, have graphics made for both sides of some parts of your booth.

Fortunately, vinyl banners and other graphics are usually the least expensive to ship, of all the parts of your trade show display rental. You may be able to save even more by bringing them yourself than by shipping them ahead of you. Just be sure before ordering your graphics that they are made in the correct size for your trade show display rental.