Evaluating Your Trade Show Display Units

The design of your trade show display units requires inspiration, marketing know-how, and work to pull everything together. Here's how you can evaluate the effectiveness of your booth design:

The purpose of your overall design is to communicate one strong message. Find someone who's unfamiliar with your exhibit concept and the design work you've done on your trade show display, and ask them to look at your exhibit 10 seconds or less. Now see if they can tell you what your booth is about.

What kind of information does your booth design communicate? Look at your exhibit critically, and and consider whether you've used visual elements such as color, lighting, signs, and graphics to inform your targeted customer. Most of all, does your display clearly communicate that you have a solution to your customers' needs or problems?

Are your product displays positioned to inform customers and flow with your exhibit concept?

Which elements of your display units are successfully designed to help you meet your marketing goals? Can anything be improved in this category? Is there any element that's unnecessary and distracting, and should be removed?

Does your design portray your intended image of your business and your products? Is it a powerful and simple enough image to make a strong impression on passersby?

Are all demonstration and audience participation areas designed to be sufficiently equipped and functional? Do they integrate well with your overall booth concept and design?

Your concept will be communicated well if every aspect of your booth is geared toward the same strong, simple message.