Trade Show Exhibit Booth Configurations

A trade show exhibit booth can be designed in about seven different configurations, depending on the planned activities and traffic flow. Here are the different display layouts:

This trade show exhibit booth configuration is set up to accent a demonstration area. It consists of an off-center pedestal for displaying the product(s), a graphics-covered display wall across the back, and a large open area for visitors to watch one or more demonstrations. The product pedestal is out of the way of the crowd watching the demo, but still available for visitors to view its contents.

For several different product demonstrations, this trade show exhibit booth layout works very well. It's similar to the Single Demonstration Booth configuration above, except that it features multiple product pedestals - each located in its own demonstration area.

In this display layout, customers enter through one side, gather in a space where the brief presentation takes place, and then move on to a separate space where they can sample the product. Visitors then exit at the other side of the booth. Graphic display walls are on the sides of each area.

For displaying large items such as equipment, this trade show exhibit booth configuration is excellent. A large display or table takes the center of the booth space, while product pedestals and demo areas are scattered around the edges.

Here the front of the exhibit space is completely open, while the back and side walls are covered with displays and graphics. Sometimes there is also a small center table as well. In this configuration, the display does all the work, with staffers on hand to answer specific questions. Traffic flows through the booth in a U-shape, with visitors passing along viewing the three sides of display and graphics.

Designed for discussions and/or writing up orders, this trade show exhibit booth configuration uses an area that's blocked off for private conferences. It also has display/graphics and product pedestal areas for visitors to flow through and look at.

This is the least desirable trade show exhibit booth layout because it creates a barrier between the booth staff and visitors, and reduces interaction. It consists of a "store counter" stretched across the front, intimidating public entrance to the booth. Display and graphic areas are across the back and sides.

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