Types of Trade Show Exhibit Builders

Trade show exhibit builders are a crucial part of the exhibit booth design team. They are responsible for turning your exhibit ideas into reality. So what kind of display design or fabrication company do you need?

According to the Exhibit Designer and Producers Association, there are seven types:

• Total trade show marketing firm: A full-service company that handles everything for you, from designing the exhibits to evaluating the show afterward. This may be a higher service level than you need (or want to pay for).

• Full service designer/producer: Except for marketing, these companies provide the same services as above. They can coordinate your show services and equipment, as well as produce the booth and graphics.

• Trade show exhibit builders: Handle the design and construction, and may or may not offer to subcontract other trade show services for you. See Getting Estimates from an Exhibit Builder for tips on items and expenses to be sure are included in your trade show booth estimate from your builder.

• Systems marketer: Deals with pre-manufactured modular and portable exhibits. They may handle graphics as well, and some offer marketing services.

• Independent design firm: Conceptualizes and designs the exhibit. Some also consult with the actual exhibit builder. Some may also coordinate show services and marketing.

• Marketing communications agency: Develops a marketing plan, including assisting with trade show selection and theme development. Refers businesses to the actual trade show design and production companies.

• Advertising agency: Does not usually handle design, but creates marketing campaigns. May work with the actual exhibit designer and producer.

To choose the right type of builder for your needs, you'll have to determine the goals of your booth and what services you need to hire.

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