Your Trade Show Exhibit Display
Concept

A trade show exhibit display concept falls into one of three categories. The goals of the booth determine which concept is most effective for your particular business:

This booth emphasizes the portrayal of the company's image. It can use its products as a tool to help communicate this image; however, many displays using this concept forgo displaying products to focus solely on the big idea of the company's image.

This type of display is most effectively used to change or enhance a company's image, or to position the company in the global marketplace.

Here the booth is focused on the benefits to the customer of using the company's products or services. This type of concept can be achieved in many ways, one of the simplest being to divide the display and graphics into market categories, not product or service categories.

This customizes different areas of the trade show exhibit on specific customer niches. A customer-oriented exhibit concept is most effective for companies with a broad customer base.

This type of trade show booth focuses on a single product or a specific group of products. A product-oriented concept is a good way to create a clear image of the company providing solutions to a particular problem with its products. It's a sharply focused message.

This concept is a good option for a company entering a new product area, or a new company positioning itself in the marketplace.

You don't necessarily need to limit your booth to a single concept. As long as you keep them focused, you can combine two or more of these exhibit concepts to achieve more than one goal. Just be sure your overall effect isn't trying to accomplish too much with the result of confusing your visitors and diluting your results.

Return to top of Your Trade Show Exhibit Display Concept.

Return to Trade Show Banner Displays.

Return to Trade Show Booth Display home.

Learn how to turn all your trade shows and exhibitions into pure profit centers - Read "Trade Show Secrets", the ultimate trainer, guide, and checklist for more trade show sales with less effort.