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Trade show exhibit rentals allow you more flexibility and the opportunity to change your booth for every expo. You can lease any booth components, from portable pop-ups to completely custom looks. Why is it advantageous to change your displays frequently? Your customers will visit you at more than one expo to see what's new. It's important to be able to show new products or services and an updated look. Rental structures lend your company the flexibility to change often, showing that you keep up with the latest innovations. It's simply not cost effective to purchase new booth components for every show. Rentals cost approximately 10 to 20 percent of the price of purchasing new exhibits outright. Leasing also removes costs of cleaning, repairing, and storing displays. You don't have to refurbish your displays after each show if you're renting them. The exhibits come fresh from the vendor, in ready to use condition. And you don't have the expense of storing bulky trade show booth exhibits if you're renting them. Instead, the vendor ships your rental displays before the show, and you ship them back afterward. However, if you lease exhibits more than three or four times per year, it may be cost effective to purchase a portable booth setup and re-use it for each show. Map out your costs for each to find out whether renting exhibits several times a year is less costly for you than purchasing portable displays. Another good reason for opting in favor of trade show exhibit rentals is the flexibility of signing up for different booth space sizes or configurations at different shows. If this flexibility suits your business, then leasing a different exhibit appropriate for each expo is the best solution. Also, if two groups from your company exhibit at more than one trade show on the same dates, trade show exhibit rentals are the answer for at least one of the shows. Renting your booth components also means that less of your marketing budget is going toward the purchase and maintenance of displays. Now your company can increase spending on promotional trade show giveaways, entertaining customers, hosting a hospitality event after hours at a trade show, and contacting customers before and after the expo. However, there are a few disadvantages to trade show exhibit rentals. If you aren't purchasing your displays, you're restricted to the rental components available. And you aren't free to have the entire exhibit customized. When renting trade show exhibits, check with the display leasing company for any hidden fees, or penalties if the show falls through and you don't need the rental exhibits after all. Return to top of Trade Show Exhibit Rentals. Return to Trade Show Booth Display home. Related articles and resources:
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