Trade Show Lighting Tips

Trade show lighting is crucial to create the mood you want your audience to feel. Your booth lights can affect every aspect of the selling process, beginning with attracting customers to your display, to closing deals. Here are important tips:

Using lights of a different cast, color, or intensity than the exhibit hall lighting can help draw attention to your display. Other attention-grabbing lighting includes flashing, moving, twinkling, and other similar effects. However, don't get too carried away with special effects or visitors will avoid the overwhelming visual overload of your booth.

Use your trade show lighting to illuminate your exhibits and products adequately. Try to avoid glare and reflections that reduce visibility, and be sure to have enough candlepower to illuminate your entire booth with an appealing but not harsh brightness.

Also be sure that none of your lights shine directly into visitors' eyes when they approach or enter your booth.

If your graphics warrant it, consider creating drama illuminating them with highlights. Be careful to keep it in theme and tone with your booth's ambiance and message.

Different colors of trade show lighting can be used to visually mark separate products. Be subtle with this effect, however, because overly-colored light is tiring to the eyes and is difficult for reading.

Whatever booth lighting you design for your exhibit, be sure to bring adequate extension cords, powerstrip outlets, and spare lightbulbs.

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