Types of Trade Show Presentations

Trade show presentations are an important opportunity for you to connect with your potential customers and demonstrate first-hand how your product can solve their problems.

This is the most common type of product presentation. Invite passersby to try out one of your products in a hands-on experience, or have a presenter lead a small group in trying out the product.

For example, a cosmetics company might have visitors try out a two-step hand softening product. Or a gourmet food company might have small "try-me" size samples available to visitors.

This is a well-orchestrated presentation that takes place at scheduled times throughout the day. A demonstrator presents a product to an audience, and may involve some audience interaction.

These are more planned trade show presentations, usually requiring props or equipment such as a microphone, visual aids, some sort of a set or setting, and probably a script for the demonstrator to follow. Product samples may be available for the audience after the formal demonstration if it's appropriate.

This is a production of some sort, aimed at a large crowd or seated audience. It involves a live stage show or multiple-screen video presentation, and usually the services of a professional production company. Scripts, sets, and performances are developed and rehearsed.

Needless to say, these are a costly form of trade show presentations. However, if they are done well and effectively demonstrate how one of the company's products can solve the audience's problems, then they can be a worthwhile investment.

For more tips on presentations and interactivity at your booth:

Trade Show Exhibit Booths with Interactivity
Trade show exhibit booths are more effective and memorable if customers can interact with the display in some way. Tips for using interactivity at your booth.

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