Trade Show Promotion Ideas

Try these trade show promotion ideas to increase the number of qualified prospects who visit your booth:

• Get the word out to your current customers. They may be eager to come see your newest products or to ask questions. And don't forget to include all of your previous years' prospects who haven't yet purchased from you but expressed interest in your products or service.

• Include a call to action in whatever medium you use to connect with your target market. Entice them to attend the show, and then tell them exactly what you'd like them to do.

• Plan to spend around 10 percent of your overall budget for the event on promotion. And make the best use of your pre-show promotion dollars - think creatively and consider ways to execute your ideas inexpensively but effectively.

• Consider letting customers and prospects know that they'll receive a reward for visiting your booth. Make it something that pertains to your product line and is interesting and useful to customers.

• You may want to send your customers and prospects a "show special" coupon or postcard, entitling them to a special discount on orders placed at the show only. That encourages them not only to come to the expo, but also to be prepared to place an order when they get there.

• Your online or offline newsletter is another great place for pre-trade show promotion. Be sure to mention it terms of how customers will benefit from visiting you.

• Be sure to include your trade show booth number everyplace you promote your trade show presence. In a huge expo hall with hundreds of exhibitors, you want your visitors to be able to find you easily instead of spending time at your competitors' booths!

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